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Celebration Wiki

Lead Management System

The Celebration Marketing Buyer Intent Platform is a centralized Lead Intelligence Platform that ingests data from multiple sources, deduplicates records, segments leads, automates campaigns with QR tracking, and provides real-time analytics.

What it does

Section titled “What it does”
  • Lead Management — Import, view, edit, and export leads from multiple sources
  • Deduplication Engine — Automatic duplicate detection and merging with confidence scoring
  • Segmentation Engine — Dynamic lead filtering using JSON-based rules (geographic, intent, firmographic)
  • Campaign Automation — Automated lead assignment, QR code generation, and campaign deployment
  • QR Code Tracking — Real-time tracking of QR code scans with metadata capture (device, location, referrer)
  • Analytics Dashboard — Comprehensive metrics, charts, and performance insights
  • Integration Management — Support for API, SFTP, Email, Webhook, and CSV integrations
  • Multi-Tenant Architecture — Team-based access control with role-based permissions

Architecture at a glance

Section titled “Architecture at a glance”

The platform is built on a three-tier integration architecture:

  • Core Application (Astro + PostgreSQL) — Multi-tenant lead management and campaign automation platform
  • n8n Automation Layer — Workflow automation for data ingestion, processing, and notifications
  • Directus CMS — Headless CMS for content management, AI prompts, and configuration

Tech stack

Section titled “Tech stack”
Layer Technology
Framework Astro (SSR)
Styling Tailwind CSS
Frontend HTMX + Alpine.js
Database PostgreSQL with Drizzle ORM
Payments Stripe
Automation n8n
CMS Directus

Guides

Section titled “Guides”